Life Experience campaign aims to increase workforce participation

The State Government has launched a new 'Life Experience' campaign, which aims to encourage Western Australians to develop the skills and confidence they need to successfully participate in the workforce. The campaign highlights the value of life skills and experience in the workplace, while promoting the training, career and employment support that is available through WA's Jobs and Skills Centres.

The targeted campaign to increase participation among people from groups who are under-represented in the WA workforce is part of a series of post-Skills Summit initiatives announced in August 2021 to attract and retain skilled workers in WA.

The campaign targets participation in vocational education and training and the WA workforce by women, mature age workers and retirees re-entering the workforce, youth at risk, Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds and people with disability.