Revive WA is a community initiative designed to help WA’s post-Covid economic revival. It started with an online video encouraging people to ‘do their bit’ and support their tourist towns, but Revive WA is bigger than that.
The Revive WA logo will soon be free for all WA businesses to use, to remind their customers to ‘shop local’.
The film and the initiative were created free-of charge, by a collective of over 40 of WA’s advertising, film and production professionals to raise awareness that the ‘Buy Local’ message also extends to local creative and production services. "We see the work we’ve created for this initiative as a great way to highlight the incredible creative and production talent we have right here in WA."
"In recent years, many WA brands have shifted some of their production and creative strategy over to advertising agencies and production companies based on the East Coast. We’d love the Revive WA idea to inspire big WA businesses and government departments to support local suppliers in terms of using WA creative and production agencies and freelancers whenever possible, rather than spending their budgets interstate."
The Australian screen sector has released Covid safe industry guidelines to enable a return to screen production in Australia. The guidelines, which can be contextualised to the scale, location and content of each production have been developed by the Australian Screen sector taskforce which includes, Screen Australia, the Australian Film Television and Radio School (AFTERS) the Media Entertainment Arts Alliance (MEAA) employers, National and State peak bodies and the Commonwealth Department of Health.
Further information about the guidelines and resources to support them can be found on the Screen Australia website here.