FutureNow – Creative and Leisure Industries Training Council Inc
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About FutureNow

FutureNow was originally established as the WA Arts Industry Training Council in October 1990.  In 1995 sport, recreation and racing was added to its coverage and tourism and hospitality, printing, information communications technology were added in 2009.  FutureNow has drawn on the contribution of successive Boards, Industry advisory networks and training and education partners and evolved to become a leader in workforce development. From July 1st 2024 FutureNow will add Retail, Community Pharmacy, Hairdressing and Barbering, Beauty, Floristry and Funeral Services to its span of industry sectors. 
FutureNow's current Board continues to set and monitor the strategic direction and performance of the organisation. The Board's Charter can be viewed here.   
  futurenow_board_charter_final_20.02.19.pdf

FutureNow's 2022 - 23 Annual Report can be accessed here. 

​Core Functions

 FutureNow delivers on its purpose and vision by;
  • Providing leadership and strategic advice about skills, workforce and industry development across the sectors it represents. 
  • Facilitating collaboration and creating platforms to inspire innovation and progressive workforce development policy solutions and responses. 
  • Undertaking research on the most important workforce development issues that face our sectors. 
  • Delivering services to support and build capacity across the diverse sectors that we represent. 
  • Extending conversations about the broader ecosystem of workforce development and the impact changing work typologies can have in future. 
This occurs through; 
  • Advising industry about national training policy, funding arrangements, regulatory changes, training product development and apprenticeship and traineeship opportunities. 
  • Identifying and develop innovative approaches to workforce development including the development of micro-credentials and different ways of learning. 
  • Promoting new training initiatives from West Australian and Commonwealth governments.
  • Building relationships and brokering skilling solutions with education and training providers. 
  • Facilitating industry input to the development and review of Training Packages and curriculum
  • Working with industry, government and enterprises to identify the opportunities for work based training, including for higher level vocational qualifications​

Core Values 

FutureNow's organisational culture supports the following values:

Diversity and Equity 

We create opportunities for all through the application of transformative workforce development strategies and programs and are guided by a strong desire to leverage the diversity of the industry sectors we represent. 
Collaboration
We work collectively through our Board, Industry, Government and Education partners and within our team to achieve good workforce development outcomes. 
Professionalism 
We are proficient, reliable and adaptable in all that we do, always striving for excellence and being proactive in anticipating sector needs.  
Accountable 
We  take responsibility and work openly and transparently to earn the trust of our stakeholders. 
Respect 
We understand and value the position of our stakeholders and the commitment they make to supporting our work. We are mutually respectful and supportive within our workplace and act with respect and integrity in all we do. 

Board of Directors


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  Matthew Thomas, Chair
   Executive Manager, Program Delivery talent / HR Commbank. 
​    Xformation consulting

    


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Jane King, Deputy Chair  
​
Gallery Manager
John Curtin Gallery

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Natalie Jenkins

Chief Executive Officer
Short Back and Side Walks

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Andrew Hill

Chair 
Tourism Council WA 

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Rikki Lea Bestall
CEO, Screenwest


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Iain McDougall

General Manager, Hospitality Group Training
Representing Australian Hotels Association


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Robert Taylor
Chief Executive Officer
Western Australian Indigenous Tourism Operators Council

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  Stuart Halusz 
​   
Representative
   
 Media, Entertainment and Arts Alliance


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     Tamara Cook
        General Manager
​         
Known Associates  Australia 


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    Ian Brown
​    
General Manager, Operations 
       Royal Life Saving Society WA Inc. 


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Fran Kirby
State Training Board Board member,  observer


FutureNow workforce

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Adam Denniss


Chief Executive Officer

​Ex - Officio Board member 
​
 Adam is a 20yr professional with comprehensive knowledge across Governance, Economic and Industry Development, Trade and Investment, Strategic Planning and the Policy Development fields. Comprehensive experience working within complex, politically dynamic and challenging environments driving change and delivering policy and strategic vision.

A rare blend of leadership and executive management experience diversified across all tiers of Government including International, Federal, State and Local. Strategic and visionary program and policy development for both local and regional scale economic and industry development, job creation and community growth with a focus on outcomes and partnerships. A rare and unique understanding of the interlinkages and challenges of State and Federal government policy and its complications and challenges in overlapping priorities in policy and delivery.

An approachable and inclusive leader, with a passion for coaching and empowering teams with a career that includes Trade Commissioner for the Pacific, State Manager for the Australian Trade Commission, Director for Regional Development at Western Australia’s Development Commissions and Senior Manager for Economic Development at the City of Mandurah developing and driving their Transform Mandurah vision. 

Educated in Commercial Law and Corporate Governance Adam is an Associate of the Governance Institute of Australia.

                              Ann-Marie Ryan

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Industry Development Manager - Creative Industries
Ann-Marie has a broad portfolio which includes digital technologies, games development, VR, AR and animation; visual arts, craft and design; film, television, media and publishing; dance, theatre, opera, orchestral and contemporary live music; and galleries, museums, heritage, archives and libraries. She is passionate about her industries, having spent much of her career straddling the cultural and commercial worlds, with senior experience in areas as diverse as publishing and bookselling, museums, ecommerce, and events. She directs a broad analytical lens over the workforce development challenges facing the dynamic sectors within her portfolio.

Ann-Marie has built wide networks since returning to Perth, and sits on industry advisory groups for the arts, information technology, cybersecurity, animation, and visual arts, among others. She has represented Western Australian industry on national project working groups to revise vocational qualifications for sectors including libraries and live technical production and also hosts a range of formal industry networks on behalf of FutureNow. Ann-Marie’s strength lies in bringing together people with diverse expertise and perspectives and focusing conversation on strategic levers that maximise industry’s capacity to address wicked problems and support pathways into these coveted sectors for the next generation of Western Australians.

Ann-Marie joined FutureNow following a successful career in the museums and publishing sectors in London. Ann-Marie’s work has included overseeing major commercial operations for large retail and cultural institutions and this has given her a rigorous understanding of end user experience which she finds invaluable when negotiating the complex world of vocational education and workforce development. She has a BA English from Curtin University where she majored in Creative Writing and Cultural Studies.


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Melissa Harkins
​​Industry Development Manager - Tourism, Travel, Hospitality and Events
Melissa has extensive experience in the tourism, hospitality and events sectors. She draws on a background in Event and Conference Management, Hotel Management, Front Office and Food and Beverage within Australia and internationally.  Melissa worked for five star hotels in London and Canada before returning to Australia to work for Hyatt properties on the Gold Coast, Canberra and Sydney. In Perth she worked in Conference Management for Hotels then contracted to Dymocks to run their author events programme in Western Australia for visiting international and high profile authors, sporting stars and celebrity chefs.

Melissa has an interest in how people learn and develop skills. She is a trained educator who has lectured in Tourism. Hospitality and Events at a degree level at Edith Cowan University and Southern Cross University and in vocational qualifications at The Australian School of Tourism and Hotel Management. Melissa is a Justice of the Peace and is currently the Deputy Mayor of the Town of Cottesloe.
​
Melissa has a love of and understanding of the Tourism, Hospitality and Events industries and is keen to contribute to the workforce development challenges and opportunities within these sectors. 
​


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​Aloma Fisher
​
​Industry Development Officer- Personal Services
Aloma has a lifelong passion for the hairdressing industry. She began her journey at the age of 15 and went on to manage multiple salons before becoming a qualified Certificate IV trainer and assessor. Over the past 20 years, Aloma has dedicated her career to training and educating future hairdressers through Registered Training Organisations (RTOs), helping to shape the next generation of skilled professionals.

Aloma values the industry's unique fusion of creativity and client-focused service, which not only enhances individuals' confidence but also requires staying informed about continuously evolving trends. The fast-paced nature of the personal services sector requires constant learning, and she is deeply committed to fostering education and industry development.

Born and raised in Perth, WA, Aloma has spent her entire career within the local industry, gaining extensive knowledge of its workforce needs and opportunities. As the Industry Development Officer for Personal Services at FutureNow, Aloma brings extensive experience and knowledge of Perth’s industry landscape. Her role focuses on addressing workforce challenges and opportunities across Hairdressing, Barbering, Beauty, Floristry, and Funeral Services. 
By engaging with industry stakeholders, she works to support skills development, training pathways, and sustainable workforce solutions to ensure the continued growth and success of this sector.

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  • About us
    • About FutureNow
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    • Performing Arts
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    • Retail
    • Community Pharmacy
    • Hairdressing & Barbering
    • Beauty
    • Floristry
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