Latest research from the Tourism & Transport Forum (Australia's peak industry group for the Australian tourism, transport and aviation sectors) has found that the South West region of WA has experienced the biggest growth in popularity in regional tourism across the country since the pandemic.
The biggest growth in visitors to the South West was among middle-aged Australians aged 30-64, with visitation nearly 19 per cent above pre-COVID levels, followed by Australians over 65 with a 15 per cent increase, then young people under 30 with an eight per cent increase.
Among WA residents, the greatest surge in popularity was for the North West region, with visitation nearly 37 per cent above pre-COVID levels.
Read the TTF report here
The latest statistics from the Australian Cruise Association highlight that more than 150 cruise ships have visited Western Australia and injected over $333 million into WA economy in 2022-23.
The State's cruise sector created more than 1,000 jobs for the state.
The upcoming cruise season kicks off with the arrival of the Coral Princess on Saturday, 11 November, bringing 2,000 passengers into the Port of Fremantle.
In 2023-24, cruise ships will visit WA more than 140 times across WA's seven active ports at Albany, Busselton, Broome, Esperance, Exmouth, Fremantle and Geraldton.
The campaign is aimed at mature aged jobseekers and is supported by Tourism WA to address skills shortages in the industry and support the development and growth of local businesses.
Training and upskilling incentives are available for the cohort of jobseekers aged 45 years and over who are considering working in tourism and hospitality roles. This includes free training and job placement assistance through the WA Government's Job Reconnect Program, as well as up to $1,500 to cover work-related costs such as equipment and uniforms.
WA tourism operators and businesses are being encouraged to recruit mature age employees through a range of State and Commonwealth Government incentives.
More information about the program
Tourism WA is set to implement a new Cruise Tourism Strategic Plan with the aim of growing economic and employment outcomes for Western Australia. The strategy aims to:
Highlights for year ending March 2023:
The federal government via Austrade have launched a campaign this week to attract older workers to tourism.
The campaign highlights the benefits of tourism jobs such as flexibility, seasonal or part-time work and the opportunity to work while touring Australia.
Austrade has developed a range of resources to help businesses recruit mature age workers.
Austrade website with resources
The annual funding round supports smaller and developing regional events to help attract new visitors to WA's five tourism regions and stimulate local economies.
This year's RES round will fund 10 new events and will include $250,000 to deliver Regional Aboriginal Events, including the agritourism event Taste of the Kimberley, showcasing the produce and landscapes of the Kimberley region; and the RAES event Iwarra Wilungga - Spring by the Sea, which is a celebration of Aboriginal culture in the Mid-West.
Other events include the Great Southern Stage Run, a three-day race following the wild and rugged Bibbulman Track; and the Northam Heritage and Multicultural Festival in the Wheatbelt.
View the full list of recipients
Tourism operators from all over the world came together recently at The World Indigenous Tourism Summit (WITS) in Boorloo (Perth) and collectively endorsed unanimously and enthusiastically, a First Nations Climate Statement document. The statement read:
As proud descendants of Indigenous people from around the world, we, the 2023 WITS Delegates, recognise and accept our inherent social and cultural obligation gifted to us from our 'Old People' (Ancestors) to protect, heal and preserve our lands; or in essence "look after country.
More information regarding the statement
Western Australia as a world-class study destination will be on show this week at one of Australasia's biggest international education events.
As the host city for the ICEF ANZA 2023 conference, Perth will welcome education providers and recruitment agents from across the globe.
Designed to showcase WA as a leading study destination, delegates will enjoy unique tourism activities such as a gourmet beach barbeque at sunset, Fremantle Prison and a trip to Rottnest, as well as meeting and visiting the campuses of WA education and training providers.
The three-day event is expected to attract more than 230 international student recruitment agents and 150 plus providers from around 49 countries.