The "Drive the Dream" campaign invites travellers to explore Western Australia as the ultimate destination for a self-drive holiday, and follows Ricciardo and his best mate Blake on their roadtrip from Perth to Exmouth along the Coral Coast Highway.
The campaign launched in Singapore last week.
Singapore is home to the Singapore Grand Prix F1 Night Race and has many F1 and Daniel Ricciardo fans. Singapore was WA’s second largest international market in 2019, with many Singaporeans interested in road trip holidays and exploring WA regions.
Find out more about "Drive the Dream"