Sport and Recreation
FutureNow’s industry coverage for the sport and recreation sector incorporates a broad set of activities in sport, fitness, outdoor recreation, community recreation and aquatics. It is a complex landscape interconnected with tourism, events, education and health. Heavily reliant on volunteers, the industry plays a vital role in promoting healthy living, participation, social inclusion and wellbeing. Together with changing consumer behaviour, expectations and participation patterns, these are shifting the breadth of services on offer and the way these are being delivered.
Sport Tourism Case Study
Government and communities increasingly recognise the impact of sporting events on local economies and view them not just as opportunities for competitors, but to attract visitors.